Oakley | Meta
athletic intelligence is Here
We launched the Oakely Meta Vanguard glasses with Kylian Mbappé & Sydney McLaughlin-Levrone.
Designed for athletes who push their limits, we created an OOH campaign capturing audacious performance paired with sharp prompts for Meta AI to answer.
CREDITS
Agency: Translation
Photography: Crowns & Owls
GCDs: Thiago Carvalho & Mina Mikhael
Creative Directors: Max Gebhardt & Dupree Bostic
Senior Art Director: Lewi Yonas
Senior Copywriter: Kaleb Mulugeta
Art Director: Jordyn Silver