YOUTUBE SHORTS
YouTube wanted a team of unhinged Gen-Z creatives to build their first in-house social team. I gladly joined.
We wrote and created dozens of short form content series amassing 5M+ views.
Here’s a few of my favs :)
THUMBNAIL FACE
What would YouTube be without over-dramatized clickbait-y thumbnail photos?
It’d be no fun. That’s what.
STARING CONTEST
How to stop people from scrolling? Challenge them to a staring contest.
We created this series at VidCon 2023 and now it’s our the best performing one on the page lmao.
More episodes on YouTube’s Official Channel :)
HANDICAM HANDOFF
VidCon 2023 brought out YouTube’s biggest creators, so we left a camcorder on a table and let them film whatever the hell they wanted. Then we made this.
NEW JEANS
We partnered with NewJeans team to rollout their single, “SuperShy” on YouTube Shorts.
They already had a whole choreography prepared, so that was the trend lmao.
The sound currently has 1.2M creations. It helps that it’s a banger.
We also created a scavenger hunt, hiding NewJeans’ logo in cities across the world alongside a QR code that led them to exclusive, hidden Shorts from the band.
It also won a Silver Music Clio for Fan Engagement + Design
My Role: Copywriting
DUA LIPA
TikTok changed the way artists rollout music forever. Your biggest single needs a 15second snippet along with a trend simple enough for everyone to recreate. So we did just that.
We partnered with Dua’s team to rollout her single, “Houdini” on YouTube Shorts.
The sound currently has 133k creations and climbing.
My Role: Trend Creation
Art Director: Bessie Chang