Ray-BAN | META
ANDERSON. PAAK’S PARTY
When you wear Ray-Ban Meta smart glasses to a party, everyone wants to try them on.
We launched a global campaign around this insight, starring Anderson .Paak, Tinashe, James Blake & The Free Nationals.
With several hands-free features that keep you present, the glasses make for the perfect plus-one to any party.
BUT WAIT THERE’S MORE
I’m just being dramatic lol here’s four 15’s that all highlight a unique product feature.
OOH
We created a full digital and OOH static campaign that lived across 9 different markets,
including Los Angeles, Vegas, NYC, Barcelona and more. A lottttttttt of “Hey Meta” lines, showcasing the variety of features like hands-free texting, Meta AI, hands-free recording, music streaming and more.
CREDITS
Agency: Translation
Art Director: Lewi Yonas
Copywriter: Kaleb Mulugeta
Senior Copywriter: Yotam Ohayon
ACD Art Director: Hailey Boerema
Creative Directors: Deirdre Hering + Jen Wang
GCD: Castro DesRoches + Aryan Aminzadeh
CCO: Jason Campbell
Executive Producer: Diane Hill
Producer: Becks Parra
PRODUCTION PARTNERS
Director: Jack Begert / Biscuit
Stills Photographer: Jack Bridgland
Social/BTS Shooter: Micole Guevara
Editor: Neal Farmer
Asst. Editor: Will Tooke
Color: Rare Medium
VFX/Graphics: Wax