I’ve been a fish out of water my whole life

Ethiopian in Texas. Texan in Ethiopia. The token Black student at SMU.
This made me painfully proficient in observation, pattern recognition & connecting with people. We’re all just people.

I went to college to study Physics and bring clean wind energy to Ethiopia.
A couple years later I was doing standup comedy and working on a “portfolio”.
Man plans, God laughs.

Since then, I helped Anderson .Paak throw a party with Ray-Ban Meta smart glasses, captured the Don’t Miss a Thing energy of the NBA Playoffs with Aerosmith, built YouTube’s first-ever short-form content series team up to 300M+ views and wrote segments & animated episodes for AMP,
you know, the group with Kai Cenat?

I love making work that’s smart and funny and makes you ask “how the hell did they sell that?”.
brooklyn based + currently senior copywriting for  at TBWA\Media Arts Lab

previously at:

• translation

• youtube creative studio

• tbwa\chiat\day ny

select clients:
The NBA, RayBan-Meta, YouTube, Oakley-Meta, AT&T, The Big 12 Conference,
Sony PlayStation, State Farm, Mountain Dew & The Singapore Tourism Board