I’ve been a fish out of water my whole life

Ethiopian in Texas. Texan in Ethiopia. The token Black student at SMU.
This made me painfully proficient in observation, pattern recognition & connecting with people. We’re all just people.

I got into college as a Physics major.
One frat party later I was a finance guy.
Tried Computer Science too, lasted a few hours.
I pulled an all nighter taking personality quizzes to pick a path.
Film, Creative Writing, or Advertising.
One of those pays money, and money pays off student loans, so that decision was easy.

Since then, I helped Anderson .Paak throw a party with Ray-Ban Meta smart glasses, captured the Don’t Miss a Thing energy of the NBA Playoffs with Aerosmith, built YouTube’s first-ever short-form content series team up to 300M+ views and wrote segments & animated episodes for AMP, you know, the group with Kai Cenat?

I also write direct and perform standup & sketch comedy all over NYC.
Sometimes, I sleep.

brooklyn based + currently senior copywriting at translation llc
previously at youtube creative studio and tbwa\chiat\day ny

select clients:
NBA, RayBan-Meta, YouTube, AT&T, The Big 12 Conference,
Sony PlayStation, State Farm, MTN DEW & Singapore Tourism Board