State farm

Assuming you can’t afford great insurance, is like assuming…
(insert commonly held assumption and disprove it with enough time for a nice end-card).

We partnered with TNT for a couple of spots featuring the legend himself, Reggie Miller.

TNT BROADCAST

SOCIAL

Created social content and repurposed assets to extend the campaign via brand and talent social accounts
Along with posts for our NBA partners: Chris Paul, Trae Young, Boban Marjanovic, Mike Breen and more.
Oh! And this idea called Thread of Assumptions, where I wrote an “assumption joke” for every team in the NBA, and some of them joined the fun in the replies.

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NBA DRAFT 2022

With 45 seconds of broadcast time available, State Farm wanted an idea that merged their surprisingly great rates with truths around NBA Draft culture. This birthed Surprisingly Great Moments: highlighting a sleeper-pick’s surprising path to Rookie of the Year.

We had an idea called Draft-A-Jake, where we hire 50 Jake from State Farm lookalikes to all sit in a section, and after Round 1, one of them gets drafted. They picked this idea instead ¯\_(ツ)_/¯

AND OF COURSE, BANNERS!

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TEAM

Agency: Translation
Director: Chris Perkins
GCDs: Matt Herr + Emmeli Österdahl
ACDs: Jen Wang + Deirdre Hering
Art Director: Mehak Agarwal
Copywriter: Kaleb Mulugeta

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