PLAYSTATION x NBA 2K25

WIN IT ALL

Being a winner in NBA2K on PlayStation goes beyond the W-L columns—every move, every play, every moment holds a win.

In this campaign we brought that “winning feeling” to life by hyperbolizing every little win: from step-back threes, buzzer beaters and chasedown blocks,
NBA 2K25 on Playstation takes a gamer to their wildest dreams, by asking the proverbial question…
WHERE WILL YOUR WINS TAKE YOU?

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VFX BREAKDOWN

A look behind the scenes of how we brought this spot to life,
courtesy of the good people at Noise VFX.

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CREDITS

Agency: Translation
Group Creative Directors: Steve Horn & Mina Mikhael
Associate Creative Directors: Dupree Bostic & Eyob Yirgou
Art Director: Lewi Yonas
Copywriter: Kaleb Mulugeta

Director: Rich Hall
VFX House: NOISE
FX Coordinator: Oliver Caiden
Executive Prodcuer: Diane Hill
Producer: Becks Parra

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