PLAYSTATION x NBA 2K25
WIN IT ALL
In NBA2K on PlayStation, winning means more than the numbers on the scoreboard when the buzzer rings.
There’s a win in every jab step, every crossover, every moment.
We brought that “winning feeling” to life in this campaign, hyperbolizing every little win: from step-back threes, buzzer beaters and chasedown blocks.
NBA 2K25 on Playstation takes a gamer to their wildest dreams, by asking the proverbial question…
WHERE WILL YOUR WINS TAKE YOU?
VFX BREAKDOWN
A look behind the scenes of how we brought this spot to life,
courtesy of the good people at Noise VFX.
CREDITS
Agency: Translation
Group Creative Directors: Steve Horn & Mina Mikhael
Associate Creative Directors: Dupree Bostic & Eyob Yirgou
Art Director: Lewi Yonas
Copywriter: Kaleb Mulugeta
Director: Rich Hall
VFX House: NOISE
FX Coordinator: Oliver Caiden
Executive Prodcuer: Diane Hill
Producer: Becks Parra