SINGAPORE tourism board presents
SINGAPORE BY STREAM
No one knows a city better than a taxi driver.
So we found one and made him Singapore’s unofficial tour guide on Twitch.
When the world couldn't travel, we created a interactive tourism experience,
inviting people to visit Singapore, from anywhere in the world.
Visual identity
The design team and my art directors created a custom typeface and the visual identity for every touchpoint of this activation.
It consisted of an eye-catching visual system that leaned into the familiar red from Singapore, while influenced by 8bit animation style for a fresh, platform-relevant look and feel.
the REST
My role consisted of concepting, presenting, scripting the launch film, and writing/creating social content that introduced the tours and invited people to experience a new form of tourism.
We created and planned four interactive tours, complete with tourist hotspots and local favorites to visit. And fit a car with six live cameras, to host a live stream from a moving taxi cab.
PRESS
Adweek
The Drum
Travel + Leisure
Little Black Book
AdAge Editor’s Pick
AWARDS
Silver — Travel, Tourism & Hotels, Kinsale Sharks Awards 2021
Bronze — Transport & Tourism, Epica Awards 2021
Nominee — Virtual & Remote, Best Realtime Experience, Webby Awards 2022
TEAM
Client: Singapore Tourism Board
Agency: TBWA\Chiat\Day NY
Creative Directors: Nuno Teixeira, Jexy Holman
Jr Copywriter: Kaleb Mulugeta
Art Directors: Royston Ang, Belen Aragon
Head of Design: Robyn Makinson
Design Team: Alexandra Floresmeyer, Vivian Lee, JuengEun Han