SPEC CAMPAIGN - AMC THEATERS
TEACHER-MOVIE MOMENT
Ok, so for some reason we got assigned a Teacher Appreciation Week campaign for AMC theaters.
Insight: Teachers only get their moment of appreciation in movies.
Idea: Even if they never got their “teacher-movie” moment, AMC would bring it to them.
In the form of a free movie, of course.
note
Bringing this to life was so much fun. From casting theatre majors, to watching countless teacher movies for ✨insights✨
(Lean on Me is my fav), and sneaking everyone into the law school building to film the Dead Poets spot.